OptixForce - Less Risk - Controlled Growth
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Inspire. Thrive. Shine.


Welcome to OptixForce. 

In 2010, it all started with Sales Vikings.  OptixForce acquired Sales Vikings in 2024. Both have been the trusted partners for medium-sized independent eyewear and fashion brands, looking to unlock their full potential. We're experts in strategic business growth, project development and departmental restructuring, dedicated to propelling your brand forward.
We believe in a collaborative approach. Working alongside you, we'll craft innovative business models that empower you to concentrate on what you do best: leveraging your strengths, expanding your product ranges, fostering team development and delighting your customers.

Jeroen Gilbert Onghena.

Born into a Belgian family deeply rooted in optics, Jeroen brings a vast and reliable industry insight.
After studies in Brussels, he honed his expertise by developing innovative shop concepts, delivering specialised training and providing strategic advice for leading independent optical eyewear companies as well as fashion brands in the domain of design, production, distribution, project development and cross-border sales expansion.

Jeroen has steered businesses in the eyewear industry across Belgium, Denmark, France, Hong Kong, Malaysia, and Spain.
For the past 15 years, he has translated this experience into a transparent and well-thought-out business model with proven results.

Leveraging his extensive international network, Jeroen - together with OptixForce's partners - is uniquely positioned to drive the growth of independent B2B eyewear and fashion businesses, where eyewear as an image-driven product, takes center stage.
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